Mark Wheeler : Blog

In the Kitchen

Sat, 04 Feb 2012 19:35:00 +0000

We just launched a new campaign for IKEA Russia, inviting you into the kitchens of five families, friends and couples. We went over to Moscow for a huge six day shoot, a large part of which involved the camera crew shooting with head-mounted cameras while slicing up fruit, mixing cocktails and even driving. The results of which became a unique interactive film that you can view from multiple characters’ points of view.

Explore the kitchens

Take a look behind the scenes

Video from the B-Reel London annual party where this year we had...

Sat, 24 Sep 2011 11:31:19 +0100

Video from the B-Reel London annual party where this year we had two new R&D projects for everyone to play with; the 3D projection-mapped game, EELS, and mind-controlled Scalextric.

We’ve just launched a handy new tool for everyone trying...

Thu, 07 Jul 2011 15:24:00 +0100

We’ve just launched a handy new tool for everyone trying to create award winning creative work. T‑Minus tracks all the industry award deadlines through a website and (very cool) screensaver.

Start tracking awards with T-Minus

The world's longest phone call

Tue, 12 Apr 2011 10:39:00 +0100

We just helped Tele2 Norway break the Guinness world record for the longest phone call! It was a marathon live event put together with SMFB and OTW, all broadcast live online – 26 hours straight. Regular TV-style shows commentated on the event and helped to bring viewers into the record-breaking attempt through competitions and topic suggestions.

See how it all unfolded (Norwegian)

Check out behind the scenes photos

Le Cannes Casting Call

Fri, 25 Mar 2011 18:55:00 +0000

Live right now is a new campaign for Stella Artois. Giving you the chance to take on the roll of the legendary Jacques d’Azur and win a trip to Cannes, the site allows you to record your own casting tape and rate others. We worked with Mother on this project.

Le Cannes Casting Call

Swimming in Barbados

Thu, 14 Oct 2010 14:33:00 +0100

We’ve created a brand new level for Mr Strings’ World Tour. This one’s the biggest and most varied yet, featuring both the sandy beaches of Barbados and a whole lot of underwater adventuring. Oh and there’s some pretty tricky new achievements to try for…

Go on Mr Strings’ World Tour

As well as producing the online element for...

Thu, 09 Sep 2010 14:26:00 +0100

As well as producing the online element for TalkTalk’s BrightStar Studio campaign, we at B-Reel worked with Foreign Office and CHI & Partners to create the idents shown during the X Factor.

BrightStar Studio live

Thu, 09 Sep 2010 10:18:00 +0100

Live right now is B-Reel and CHI & Partner’s latest campaign for TalkTalk’s X Factor sponsorship.

Following up from last year’s Brightdancing, this time you can sing along to the likes of Bros or Bonnie Tyler to create your very own karaoke-style music video. Add effects and submit it to the gallery for a chance to get on TV during the X Factor ad breaks.

BrightStar Studio

Brightdancing picks up a Lion

Thu, 24 Jun 2010 10:54:00 +0100

I’m happy to say that Brightdancing was awarded a Silver Design Lion at Cannes this week!

Gammelbanken

Mon, 07 Jun 2010 15:17:00 +0100

Here’s a quick microsite we created with Garbergs for Nordic bank Nordnet. It’s a simple competition to try and guess how much profit the ‘old banks’ are making off your money. The TV ad and video were produced by B-Reel Films.

Gammelbanken (Swedish)

FWA 10th anniversary wallpaper

Thu, 03 Jun 2010 16:12:00 +0100

Here’s a wallpaper we produced celebrating 10 years of The FWA (and B-Reel!) as part of their anniversary celebrations. There are a few behind the scenes photos below too.

Download the wallpaper from FWA

Mr Strings' World Tour is Site of the Day

Wed, 02 Jun 2010 22:13:00 +0100

I’m happy to say that Mr Strings’ World Tour picked up an FWA Site of the Day award yesterday!

Mr Strings heads to France and South Africa

Wed, 14 Apr 2010 11:10:00 +0100

We’ve just released a whole load of new content for Mr Strings’ World Tour. You can now visit two new countries and power-up your vehicle with codes from packs of Cheestrings. Try taking on Monsieur Frog with the new Death Car power-up or cruise through South Africa at the helm of the Titanic.

Check out the new World Tour

An introduction to Box2D

Wed, 14 Apr 2010 10:45:00 +0100

Get started with Box2D with a bit of help from B-Reel in this April’s .net magazine. There’s tips there from our Flash dev Shane and a few sample files to play around with.

Read the full article

Mr Strings' World Tour

Wed, 27 Jan 2010 09:43:00 +0000

At B-Reel we just released this new around the world adventure with Mr Strings. Travelling in any kind of vehicle you can draw, you’ll encounter hypnotic beavers, dragons, exploding pandas, wheeled tigers and maybe even the elusive shycows. This project was created together with Fallon.

Go on World Tour

Grow Your Social Network

Wed, 14 Oct 2009 15:07:00 +0100

This fun new microsite for LG just launched. It’s a B-Reel / Publicis collaboration that we worked on a few months ago. With illustrations from ilovedust, music by Ton and a voice-over you may just recognise, it’s one quirky, bunny-filled little site.

Grow Your Social Network

Brightdancing Site of the Day

Fri, 18 Sep 2009 09:59:00 +0100

Just a quick update to say that Brightdancing is today’s FWA Site of the Day!

Brightdancing for X Factor

Sat, 05 Sep 2009 18:20:00 +0100

The latest project I’ve been working on at B-Reel gives everyone the chance to Brightdance their way onto the X Factor ad break. We worked with CHI & Partners to produce the site as part of TalkTalk’s latest campaign.

It’s really great to see the site already starting to fill up with lots of rather impressive performances.

Have a go at Brightdancing

We Get Better pitch

Wed, 02 Sep 2009 21:13:00 +0100

Nearly a year ago I did some designs for a pitch while working at Mook. Obviously I couldn’t share them at the time, but now I thought it’d be nice to show a few draft screens. The project is We Get Better, a social site that encourages teens to set themselves personal goals in the build up to the London 2012 olympics.

Here are some of the page designs.

Photo

Thu, 25 Jun 2009 19:35:17 +0100